MainAZIMUT Hotels — SMART-concept



Multifunctional living lobby

which warm and home-like

Rhythm of a city

Trendy design

SMART Design

In 2012 the team at AZIMUT Hotels working with a Berlin architecture firm devised a new design concept taking into account the demands of Russian and foreign travelers. The concept was christened SMART due to its stylish, simple design and "smart" use of compact spaces. The AZIMUT Hotels team have infused this concept with their many years of experience working in the hospitality industry.

Multifunction Staff

AZIMUT Hotels has introduced a new concept which widens the functionality of the staff who occupy customer-facing positions on the reception desk and welcoming the guests. This innovative idea combines the functions of reception staff with those of their colleagues in the restaurant service: they can prepare coffee, tea and cocktails to order for the guests, sell snacks and clear the tables in the lobby. This reduces company costs which allow us to offer an affordable pricing policy whilst maintaining a high level of service. To date the SMART concept has been successfully adopted in six of the chain's hotels: in Moscow, St. Petersburg, Ufa, Voronezh, Murmansk and Vladivostok. AZIMUT Hotels management believes that this new concept will be popular on the hospitality market for the next ten to fifteen years. Our team of experts at AZIMUT Hotels are convinced of this having analyzed the mid-price segment of the hotels market in other countries and adapted foreign standards to the Russian market. We at AZIMUT Hotels plan to introduce the concept in the chain's key hotels in Russia and Europe in the near future.


A SMART room is a space that offers both a comfortable base for relaxation and the capacity to meet your business needs 24/7. The rooms are designated SMART Rooms thanks to our functional approach in organizing the accommodation and the use of smart technological details.

Innovative details in a Smart Room include:

  • Transformer bed which can be either a double or two singles as required
  • Full length mirror with appropriate lighting
  • Unusual design solutions: there are hooks for clothes along one wall of the room so that clothes can be hung up to be easily accessible
  • Multi-media telephone which functions as an alarm clock, a charger for mobile telephones and which can play back music from the telephone or a computer
  • Shower with tropical rainstorm effect and relaxing massage setting

SMART Living Lobby

The SMART concept creates a social space for chatting, business meetings or comfortable relaxation in the SMART Living Lobby. The new lobby provides a combined space for reception, the lobby, a bar and a library, bringing together all of the functions of these zones.

In a SMART Lobby guests will find all they need: they can get additional information from reception, hold a business meeting, drink coffee, have a bite to eat, check the internet or read a book.

The SMART Living Lobby brings new standards of service to AZIMUT Hotels:

  • The Grab & Go service: next to the reception desk there is a hot drink station, shelves and a fridge with snacks and baked goods. Guests may have a bite to eat at any time of day or night: the food and drink can also be taken to your room.
  • The lobby is equipped with slots and sockets to charge your gadgets.
  • Guests can make use of wired or Wi-Fi internet access throughout the hotel.
  • To create a relaxing atmosphere in the lobby the modern and popular European trend of "book-crossing" has been adopted. Guests may read their own book or swap it for one left by another visitor.